Your Ultimate 5-Step Guide to the Perfect Summer in Italy
Italy doesn’t just offer a summer, it defines it. A season shaped by sun-drenched landscapes, long lunches, and moments that linger. Relaxing beneath terracotta rooftops, a MARTINI® Bianco Spritz fizzing gently under the golden glow of early evening. It’s a mood, a mindset, a celebration of everything unhurried.
Whether you’re planning a getaway or simply bringing the spirit home, this five-step guide reveals how to savour the Italian summer, one sip, one sunset, and one memory at a time.
STEP 1 – EMBRACE THE ART OF APERITIVO
Summer in Italy truly begins with aperitivo, the cherished evening ritual of unwinding, reconnecting, and raising a glass.
Aperitivo isn’t just about drinks, it’s a beautifully simple pause between the day and the night. It’s when the laughter starts to rise, the light softens, and the table fills with friends.
At its heart? The effortlessly refreshing MARTINI® Bianco Spritz. A blend of MARTINI® Bianco, MARTINI® Prosecco DOC , and soda water, the MARTINI® Bianco Spritz creates notes of vanilla and citrus, setting the perfect tone for the evening ahead.
STEP 2 – SAVOUR ITALIAN SUMMER DELICACIES
Italian summer cuisine is a celebration of the fresh and the flavourful-simple dishes elevated by impeccable ingredients. In Italy, the table is a canvas painted with the colours of the season. Think chargrilled artichokes, spicy red-chilli focaccia or a scoop of gelato on a warm evening stroll.
Everything is fresh, light, and made to be shared. The MARTINI® Bianco Spritz brings just the right amount of crispness and complexity to balance every bite, whether you’re feasting by the coast or hosting in your garden.
Want to bring a taste of Italy home? Shop local, cook simply, and serve outdoors
STEP 3 – EXPLORE ICONIC ITALIAN LANDSCAPES
From sunlit vineyards to azure coastlines, Italy’s landscapes are made for slow moments and sparkling glasses. There’s a particular kind of magic in Tuscany’s rolling hills, the beauty of the Amalfi Coast, or the reflective tranquillity of Lake Como. These places aren’t just scenic, they’re soulful. And nothing captures the essence of these views quite like a MARTINI® Bianco Spritz, enjoyed on a terrace with the breeze in your hair and the scent of citrus in the air. For UK travellers, June to early September offers the best of Italy’s warmth and wonder. Explore the best places in Italy to visit; pack light, walk often, and embrace the Italian pace, unhurried, curious, and full of flavour.
STEP 4 – IMMERSE YOURSELF IN ITALIAN FESTIVALS AND TRADITIONS
In Italy, summer pulses with community festivals deeply rooted in tradition. From the historic drama of the Palio di Siena to the culinary celebration of the Festival delle Sagre in Asti, Italy’s summer calendar is alive with local pride. These aren’t just events, they’re experiences. Marching bands echo through cobbled streets, regional dishes are served in open-air markets, and locals dance late into the night. Enhance the celebration with a MARTINI® Bianco Spritz in hand for a light, refined sip, made for sun-drenched gatherings. Whether you’re mingling in a piazza or celebrating from afar, it’s the perfect way to toast to the richness of Italian life.
STEP 5 – BRING THE ITALIAN SUMMER HOME
Host a laid-back gathering inspired by an Italian summer with our guide. Picture soft candlelight, linen-draped tables, and terracotta planters overflowing with herbs. Let Italian playlists drift through the air as laughter fills the evening.
Serve a perfect aperitif, MARTINI® Bianco Spritz, and pair with simple bites such as charcuterie and marinated olives to let conversation flow as naturally as your MARTINI® Spritz. Dress with ease, set the table with flair, and above all, savour every moment.
SALUTE TO AN ITALIAN SUMMER
To live like an Italian is to embrace joy, beauty, and spontaneity, especially when the sun is shining. With MARTINI® Bianco Spritz, every sip becomes a celebration of sunshine, flavour, and togetherness. Whether you’re exploring the cobbled lanes of Italy or recreating the magic at home, this is your invitation to drink in the season. So pour a glass, gather your favourite people, and raise a toast to the best of summer.