Sipping Sprezzatura – How MARTINI Spritz Cocktails Define Effortless Italian Style
WHAT IS ‘SPREZZATURA’?
Sprezzatura is the quintessential Italian expression of effortless style, a quality that blends grace with an air of nonchalance. Rooted in the Renaissance, it has come to define Italian sophistication, where artistry, charm, and confidence come together seamlessly.
This principle extends beyond personal style to the way Italians dine, socialise, and, of course, enjoy aperitivo. Whether it’s the perfect drape of a tailored suit or the casual elegance of an alfresco dining, sprezzatura is the essence of Italian culture. And nothing embodies this refined ease quite like a MARTINI Spritz.
SPREZZATURA IN A GLASS: MARTINI SPRITZ COCKTAILS
Our selection of MARTINI Spritz epitomises sprezzatura with effortless and balanced notes that enliven any aperitif. This Spritzzatura elevates a selection of botanicals, complemented with sparkling wine and soda for a refreshing, uplifting serve. The resurgence of cocktails and Spritz has reintroduced the world to the enduring appeal of MARTINI Vermouth. With the MARTINI Bianco Spritz, MARTINI® Fiero Spritz, and MARTINI® Non-Alcoholic Floreale Spritz leading the way, this new era of aperitivo celebrates balance, bright flavours, and effortless sophistication. Like great Italian style, a perfect MARTINI Spritz is about balance, quality, and transforming any moment into an indulgence.
MARTINI SPRITZ VARIATONS
MARTINI® Bianco Spritz – A light, aromatic delight with floral and vanilla notes, balanced with effervescence.
MARTINI® Fiero Spritz – A bold, bittersweet masterpiece starring zesty orange and rich botanicals.
MARTINI® Rosato Spritz – An elegant and aromatic cocktail with notes of sweet spices.
MARTINI® Non-Alcoholic Vibrante Spritz – A robust and refreshing alcohol-free cocktail with notes of citrus and bergamot.
MARTINI® Non-Alcoholic Floreale Spritz – A sophisticated, alcohol-free alternative offering layered botanical complexity for aperitivo hour.
THE HERITAGE OF ITALIAN APERITIVO CULTURE
In Italy, aperitivo is more than a drink, it’s a moment of effortless indulgence where time slows, conversation flows, and style is second nature. The tradition of aperitivo has long been a cherished Italian custom, offering a pause in the day to savour light-tasting drinks and small bites before dinner.
From the lively piazzas of Turin to the beaches of Sicily, MARTINI Vermouth has a distinct Italian heritage and has been a drink of choice for generations. Through the decades, it has defined the golden age of aperitivo, bringing friends together over timeless cocktails. Today, MARTINI® Bianco Spritz, MARTINI® Fiero Spritz, and MARTINI® Non-Alcoholic Floreale Spritz reimagine this tradition, delivering bright, botanical flavours for a fresh, modern aperitivo moment.
SILVER SCREEN SPREZZUTURA
While few cocktails have achieved the cinematic prestige of MARTINI Vermouth, today’s MARTINI Spritz captures the same effortless style in a more vibrant, refreshing form. Hollywood’s golden age embraced MARTINI cocktails as a symbol of confidence and charm, and the MARTINI Spritz continues that legacy with a modern twist for a new age.
SPREZZATURA APERITIVO PAIRINGS
In true sprezzatura style, knowing exactly what (and how much) to serve is the key to effortless hosting. Pair your Spritzzatura with the perfect accompaniments with a limited selection of Olives, Parmigiano Reggiano, and bruschetta for a simple yet sophisticated aperitivo.
MARTINI AS A LIFESTYLE – BRINGING SPREZZATURA INTO EVERY MOMENT
Sprezzatura isn’t just a look, it’s an ideology. A MARTINI Spritz isn’t just a drink, it’s a statement. Together, they define an effortless way of living. Incorporate sprezzatura into your day and take time to enjoy the finer moments. Effortlessly host and enjoy a sunny afternoon in good company, surrounded by a selection of apertivo pairings and an elegantly presented MARTINI Spritz in hand. Some drinks are just drinks. Others define an era, an attitude, or an entire way of living. The MARTINI Spritz is the latter – a true icon of sprezzatura.