WHAT IS AN APERITIF?
An aperitif is more than just a pre-dinner drink; it’s a cultural experience rooted in the Italian tradition of aperitivo. But what is an aperitif?
Meaning “to open” in Italian, an “aperitif” is a light tasting alcoholic beverage served before a meal to stimulate the appetite. Unlike sugary cocktails, aperitifs are typically bitter, with the taste of botanical herbs, citrus, or spices. This bitterness prepares the palate for food rather than dulling the appetite.
Aperitifs generally have a moderate alcohol content of 11-25%, setting the stage for a leisurely dining experience, encouraging relaxed socialising.

APERITIVO: THE ITALIAN TRADITION
In Italy, the aperitivo is more than just a drink; it’s a daily ritual. Traditionally enjoyed between 5 PM and 8 PM, aperitivo time is an opportunity to unwind, connect with friends, and savour the moment. While similar to the concept of a happy hour, the Italian aperitivo focuses on high-quality ingredients and a relaxed atmosphere.

APERITIF VS. DIGESTIF: WHAT’S THE DIFFERENCE?
Though both are enjoyed around meals, aperitifs and digestifs serve opposite purposes:
- Aperitifs are enjoyed before a meal to encourage your appetite. They are typically lighter, drier and have a lower alcohol content.
- Digestifs are consumed after a meal to help you unwind and digest. They are often stronger in alcohol content and sweeter than aperitifs. If aperitifs are the starting course, digestifs are the dessert. Some popular digestifs include amaro liqueur, grappa brandy, and port wine.
HOW TO SERVE AN APERITIF
Aperitif drinks are typically served chilled, often with a splash of soda or tonic water for a lighter, more refreshing experience.
Classic glassware includes:
- Coupes – Elegant and timeless for vermouth-based cocktails.
- Wine glasses – Ideal for spritzes and fortified wines.
- MARTINI glasses – A sophisticated choice for classic aperitif cocktails.
BEST APERITIF DRINKS TO TRY
Some classic Italian aperitifs include cocktails made with sweet vermouth, such as the Negroni or Americano. Contrary to what the name suggests, sweet vermouth has a balanced, rich and herbal character, which makes it a perfect choice for an aperitif. Dry vermouth offers a lighter, drier profile compared to its sweet counterpart and is typically used in classic cocktails like the MARTINI cocktail. Whilst many traditional aperitifs involve enjoying vermouth neat, the effervescent Spritz cocktail and other classic Italian cocktails are popular options to explore.
EMBRACE THE APERITIF LIFESTYLE
Now that you know what an aperitif is and the true aperitif meaning, it’s time to embrace this European tradition. Whether you’re sipping a classic Negroni, enjoying a Spritz, or discovering a new vermouth-based cocktail, the aperitif is a simple yet sophisticated way to elevate your dining experience. So, the next time you’re looking for a way to unwind and enjoy a meal with your loved ones, consider embracing the art of Italian aperitivo. With our emphasis on quality ingredients, good company, and a relaxed atmosphere, aperitifs offer a unique way to enhance your pre-dinner experience.