How to Drink MARTINI?
ITALIAN APERITIVO CULTURE
The effortless elegance of a MARTINI has been immortalized from cinema to the cafés of Italy. As a hallmark of Italian aperitivo culture, carefully crafting your perfect MARTINI is just as important as enjoying it. This guide will immerse you in our rich Italian legacy of creating your refined MARTINI, celebrating sophistication and the art of living well.
WHAT IS MARTINI?
UNDERSTANDING MARTINI VERMOUTH
MARTINI is an exquisite Italian vermouth, a meticulously crafted fortified and aromatized wine infused with a harmonious blend of botanicals, herbs, and spices. Each sip reveals a world of balance, elegance, and timeless allure.
MARTINI ROSSO AND BIANCO
MARTINI® ROSSO
The original icon since 1863, MARTINI® Rosso captivates with its deep, mahogany hue and a symphony of rich herbal notes and a lingering bittersweet complexity.
MARTINI® BIANCO
Created in 1910, MARTINI® Bianco is a clear expression of delicate florals and warm spice, accentuated by soft citrus undertones. Its smooth and alluring profile makes it an impeccable companion to both classic and innovative cocktails.
ITALIAN LEGACY
AN ITALIAN ICON
Born in Turin in 1863, MARTINI embodies the effortless elegance of Italian aperitivo culture—a moment of pure indulgence, savoured under golden sunsets and in lively piazzas.
CULTURAL LEGACY
A symbol of La Dolce Vita, MARTINI has been the drink of choice for those who embrace timeless Italian style, from the golden age of cinema to modern-day, MARTINI defines “sprezzatura” -an effortless elegance that is inherently Italian.
DRINKING MARTINI LIKE AN ITALIAN
Unrushed. In good company. Paired with olives, aged cheese, and light Mediterranean bites in a sun-drenched piazza or an intimate, stylish bar. MARTINI is an experience, not just a drink.
APERITIVO MOMENTS
Enjoying a MARTINI Spritz is a passport to Italy’s most glamorous moments. Enjoy a MARTINI® Rosso Spritz as the sun dips below the horizon or MARTINI Bianco Spritz on a tranquil afternoon. Wherever you are, MARTINI transforms an ordinary moment into something extraordinary, an effortless nod to refined taste.
HOW TO DRINK MARTINI
HOW TO DRINK MARTINI® BIANCO
NEAT OR ON THE ROCKS
Best served over ice, allowing its floral and citrus notes to unfold elegantly.
BIANCO & TONIC
A crisp, revitalizing mix—equal parts MARTINI® Bianco and tonic water over ice. Garnish with a slice of lime for a bright, aromatic finish.
MARTINI® BIANCO SPRITZ
A delightful interplay of MARTINI® Bianco, prosecco, and soda water over ice. Garnish with a lemon twist for a sophisticated flourish.
GARNISHES AND FOOD PAIRINGS
• Garnish: Mint sprig, lemon wheel, and strawberry slice.
• Food Pairings: Grilled artichokes, spicy red-chilli focaccia.
HOW TO DRINK MARTINI® ROSSO
NEAT OR ON THE ROCKS
Chilled or over ice, MARTINI® Rosso’s velvety sweetness and herbal depth shine in every sip.
MARTINI® ROSSO & TONIC
A sophisticated yet simple serve—equal parts MARTINI® Rosso and tonic water over ice. Garnish with an orange wheel to enhance the warm, bittersweet notes.
MARTINI® ROSSO SPRITZ
An effervescent fusion of MARTINI® Rosso, prosecco, and a splash of soda water over ice. Garnish with an orange slice for a Mediterranean flourish.
GARNISHES AND FOOD PAIRINGS
• Garnish: Orange wheel.
• Food Pairings: Cured meats, aged cheeses, and olives.
TASTING MARTINI
Savoring MARTINI is a ritual of indulgence. Its bouquet, flavour, and finish evolve with temperature and glassware. Avoid over-chilling—extreme cold mutes the delicate interplay of botanicals. A gently chilled serve in a refined, wide-mouthed glass allows its layers to reveal themselves beautifully.
CREATIVE WAYS TO ENJOY MARTINI
INFUSED MARTINI VARIATIONS
Elevate your MARTINI experience with bespoke infusions. Add fresh herbs, delicate spices, or fresh fruits for an unparalleled diverse flavour.
MARTINI IN FOOD RECIPES
Picnic the Italian way. MARTINI’s complex aromatic profile lends depth and sophistication to gourmet creations and refined sauces.
EXPERIMENTAL COCKTAILS
The essence of mixology is evolution. MARTINI remains at the heart of avant-garde cocktail culture, inspiring innovative pairings with elements like cold brew coffee, smoked botanicals, and exotic citrus infusions.