What is Vermouth Bianco?

DEFINITION OF VERMOUTH BIANCO

MARTINI® Bianco is the effortlessly elegant soul of Italian aperitivo culture. This white vermouth, crafted with a delicate balance of sweetness and bitterness, shines with a pale golden hue and a beautifully complex flavour. Whether sipped on its own over ice or stirred into a classic cocktail, it’s the perfect choice for laid-back afternoons and stylish soirées.


DISTINCTION FROM OTHER VERMOUTHS

Vermouth Bianco offers a different perspective in the family of sweet vermouths with a refined, floral-infused middle ground. Unlike dry vermouth, which leans towards a more aromatic crisp profile, or sweet vermouth, which carries deeper herbal notes, Bianco presents a harmonious blend of floral, citrus, and aromatic herbal notes. It’s smooth yet layered, making it a versatile choice.

ITALIAN ORIGINS OF VERMOUTH BIANCO

The origins of Vermouth Bianco trace back to Italy’s 20th-century ingenuity, particularly in Turin – a city that set the gold standard for aromatised wines. Martini Bianco was launched in 1910 dubbed as “Bianchissimo” for its bright and pale color. Over the centuries, vermouth’s reputation soared, with brands like MARTINI emerging as icons of Italian craftsmanship. What began as a local treasure quickly blossomed into a global icon, gracing tables from the heart of Milan to the vibrant streets of Manhattan.

KEY CHARACTERISTICS OF VERMOUTH BIANCO

FLAVOUR PROFILE

APPEARANCE

A close-up shot of Vermouth Bianco being poured into a glass, showcasing its clear hue and clarity.

HOW IS VERMOUTH BIANCO MADE?

BASE GRAPE SELECTION FOR THE PERFECT WHITE VERMOUTH

Great vermouth starts with great wine, and the foundation of that is a carefully chosen neutral base. Grapes like Trebbiano and Airen are the stars here, their clean, crisp profiles providing the perfect blank canvas. These neutral white grapes allow the intricate botanicals to take centre stage, letting each layer of flavour shine through without being overshadowed.

INFUSION OF BOTANICALS

HOW TO STORE VERMOUTH BIANCO?

Like any great wine, Vermouth Bianco deserves proper care. Store it in a cool, dark place, away from direct sunlight and heat. Once opened, refrigeration is key, this preserves its crispness and prevents oxidation, ensuring every glass is as vibrant as the first. A well-kept bottle typically remains fresh for up to a month.


HOW TO SERVE AND USE VERMOUTH BIANCO?

SERVING RECOMMENDATIONS